Required bloglist post 2

While reading through some different blogs I saw one on Modern Marketing called Modern Marketeers Love Change. The blog briefly talks about how Jeff Jarvis was providing insight into the world of marketing back in 2004 and how his ideas are still innovative and insightful today. The major idea is that marketing is not just about "tools, skills or business forecasting" but its about being able to adapt to change. Since the world of marketing is changing greatly with the Internet and marketers looking for new innovative ways to reach consumers, the greatest challenge is being willing to change and work with the new trends.

Additionally, an interesting comment was made about the posting. This person has been a consultant for 20 years and has been able to seen these changes first hand. His point was stating that the fact that marketing is changing is not the real issue, it is the fact that it is changing so rapidly. How I understand it is that the greater ability is to be able to see how rapidly its changing and to keep ahead of the game. Always being innovative is the key to marketing success now. Therefore, the fact that change is happening isn't the issue it is more about the pace and how quickly marketers can adapt and work with these changes.

Both these entries were very interesting and I think one major example of these changes are blogging and what we are learning about in class. Blogs have started to have a greater impact on marketing and the way things are done. It seems to be proving to be an effective form of communication and getting marketers messages out in a new and different way.