Wikipedia Edit Article 4

For my fourth article on wikipedia, I decided to switch from an original article to do an article about The Roots. The Roots are one of my favorite music groups who have a very different sound. They are a hip hop group with a jazzy sound as well. The edit that I made was to add to the article the upcoming events that the group has. I thought this could be an essential part of the article and help to promote the group. This way the wikipedia article can be a resource for fans to find out current information not only background about the group.

Class Material Post 2 - VALS survey

In class we discussed different forms of primary research on the Internet. One of the examples discussed was the VALS Survey. This survey is a tool for marketers to help identify consumer types. It can give marketers a sense of target markets and how people will respond to certain products. With this tool marketers can find out more about the people buying their products and work towards marketing to this type of person. The groupings range from innovators to survivors. Innovators are people with high resources and are more likely to purchase new more innovative items. Survivors, on the other hand, are more cautious and therefore would be less likely to be receptive to new ideas.

I took the survey and my results were an innovator primarily and an achiever. How well this can really define a person is questionable, but it can be a helpful tool. It is a good way to give marketers a better idea and help them to target the proper market for their product.

Required bloglist post 2

While reading through some different blogs I saw one on Modern Marketing called Modern Marketeers Love Change. The blog briefly talks about how Jeff Jarvis was providing insight into the world of marketing back in 2004 and how his ideas are still innovative and insightful today. The major idea is that marketing is not just about "tools, skills or business forecasting" but its about being able to adapt to change. Since the world of marketing is changing greatly with the Internet and marketers looking for new innovative ways to reach consumers, the greatest challenge is being willing to change and work with the new trends.

Additionally, an interesting comment was made about the posting. This person has been a consultant for 20 years and has been able to seen these changes first hand. His point was stating that the fact that marketing is changing is not the real issue, it is the fact that it is changing so rapidly. How I understand it is that the greater ability is to be able to see how rapidly its changing and to keep ahead of the game. Always being innovative is the key to marketing success now. Therefore, the fact that change is happening isn't the issue it is more about the pace and how quickly marketers can adapt and work with these changes.

Both these entries were very interesting and I think one major example of these changes are blogging and what we are learning about in class. Blogs have started to have a greater impact on marketing and the way things are done. It seems to be proving to be an effective form of communication and getting marketers messages out in a new and different way.

Wikipedia Edit

I just did another wikipedia edit for this week. The edit I did was to the University of Delaware article. I made an edit to the study abroad section. I added an example of a program because I thought the section needed more information. There should be more about the different study abroad programs since I think it is such a positive aspect about the University.

Comment 1

I was looking through my teammates blogs when I noticed Tyler's blog about the Click Z article about the partnership created between the NBA and Youtube. I also took a look at the article and found it very interesting. It is interesting to see the new and creative ways that people are using to market. I agree with what Tyler was saying how this definitely is a great example of the trends in marketing. Since mainstream marketing is becoming less effective due to clutter and many other reasons, marketers need to find these creative ways. The Internet is now becoming a major source of these creative marketing techniques.

The great thing about the NBA and Youtube collaboration is that it helps to let the fans interact and show off their skills. Youtube is already a popular sight and urging this kind of participation would really give the NBA fans a chance to participate actively. I thought this was a great choice and interesting blog to read!

Class Material

On Wednesday and today in class we discussed the issue of security on the Internet. I think that this is a very pressing issue due to personal experience. I was a victim of identity theft. Someone found out my information and used it to create an entire account at Dell. This was extremely disturbing because my actual credit card was in my possession the whole time and the best explanation I could think of as to how my information was obtained was someone was able to obtain online. This is a serious issue that I believe needs to be worked on and people need to be extra careful. So just a word of caution to everyone that it does happen and its not a pleasant feeling.

Wikipedia Article 2 Edit

I just did my second wikipedia edit on a different article. The article I chose to edit was Jonathan Dayton High School. This was the high school I attended in Springfield, NJ. I have a lot of memories from that place. The edit I did was just adding under the demographics part about the percentage of males to females that attend the school. This was not added with the other demographic information so I thought it would be good to add.